How to
Market & Promote Your Web Site
 This section
is dedicated to educating our potential client's
on various techniques for promotion their new web
sites. New web sites have to be promoted and
marketed in order to be found. It is not enough
to just launch your site and expect the customers
to find you, you have put some work into the
effort. This means registering your site with
search engines regularly and using tried &
true old fashioned marketing techniques. Include
your the new domain name of your web site on all
your business cards, stationary, and letter
heads. Put together brochures, mailers and flyers
and mail them out to all your regular customers.
Place a small newspaper ad, post flyers at your
local library, universities, any where people
congregate -- promote, promote promote. You
should also put in extra leg work by cold calling
and networking. Attend tradeshows, job fairs and
other events and bring lots of business cards
with you -- don't be shy!
GET THE WORD
OUT TO AS MANY PEOPLE AS YOU CAN. Join forces
with other web businesses that might complement
your business with reciprocal links.( i.e. if you
sell cars then include links to companies that
sell tires, batteries, and auto parts and ask
them to include a link to your site on theirs.)
This benefits both of you. Many search engines
give a higher ranking to sites that have links
LEADING in to them as well as leading out, while
some search engines will drop a sites ranking if
it consists only of outbound links. Join web
rings in your field if possible if your business
is new and just starting out. The bottom line is
you have to actively market your site using all
the tools that are at your disposal.
You might
want to consider joining affiliate programs, link
exchanges and banner exchange programs. We have
included some solid information on how to
maintain good customer support and customer
contact as well as information on search engine
submissions.
We hope that
all our visitors will find this information
helpful.
Download
Our: Beginners
Guide to Owning a Web Site
This FREE PDF booklet contains important
information for anyone new to establishing a new
web site. It includes information about what to
look for in a hosting company, the steps to
getting a merchant account as well as marketing
& site promotion tips!
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forget to check out our introductory specials on
our web design packages which are currently
starting at only $70.00 per page!
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