Market & Promote Your Web Site
This section is dedicated
to educating our potential client's on various techniques
for promotion their new web sites.
The web is not like the movie "Field of Dreams"
where "if you build it they will come!" at least
not with out some work on your end! There are literally millions
of web sites across the internet. Getting found is not always
easy. The bottom line is that new web sites have to be promoted
and marketed in order to be found. It is not enough to just
launch your site and expect the customers to find you, you
have put some work into the effort.
This means registering your site with search engines regularly
and using tried & true old fashioned marketing techniques.
Include your the new domain name of your web site on all your
business cards, stationary, and letter heads. Put together
brochures, mailers and flyers and mail them out to all your
regular customers. Place a small newspaper ad, post flyers
at your local library, universities, any where people congregate
-- promote, promote promote. Attend trade shows, job fairs
and other events and bring lots of business cards with you
-- don't be shy!
GET THE WORD OUT TO AS MANY PEOPLE AS YOU CAN.
Join forces with other web businesses that might complement
your business with reciprocal links.( i.e. if you sell cars
then include links to companies that sell tires, batteries,
and auto parts and ask them to include a link to your site
on theirs.) This benefits both of you.
Many search engines give a higher ranking to sites that have
links LEADING in to them as well as leading out, while some
search engines will drop a sites ranking if it consists only
of outbound links. Join web rings in your field if possible
if your business is new and just starting out. The bottom
line is you have to actively market your site using all the
tools that are at your disposal.
You might want to consider joining affiliate programs, link
exchanges and banner exchange programs. We have included some
solid information on how to maintain good customer support
and customer contact as well as information on search engine
consumers are much more internet savvy and selective about
the web sites they return to and do business with then they
used to be. Make sure your web site is in good working order.
Consumers are much more likely to place their trust
in businesses with well organized sites that provide an atmosphere
of stability and growth by keeping up with the advances of
internet technology. Poor design, broken links and weak or
poorly drafted sales information may cause you to lose new
visitors before you can even make a sale. So before you start
promoting your site have your site critiqued by friends and
business associates that you can trust to give a full and
We have included a number of additional resources inside
of these pages to assist you with promoting your new site,
we hope that all our visitors will find this information helpful.
Download Our: Beginners
Guide to Owning a Web Site
This FREE PDF booklet contains important information for anyone
new to establishing a new web site. It includes information
about what to look for in a hosting company, the steps to
getting a merchant account as well as marketing & site
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